Image representing Netflix as depicted in Crun...

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Well, first it was the new pricing for Netflix earlier this month. Now, it’s a rebranding of the Netflix for DVDs service. I’ve been a long time Netflix users, back when MySpace was still the cool social network. So the price change annoyed me but not enough to cancel the service. This morning, I get an email from Netflix(marked from Reed Hastings, Co-Founder and CEO of Netflix) about these new changes. Here’s an excerpt of what’s to expect:

Qwikster will be the same website and DVD service that everyone is used to. It is just a new name, and DVD members will go to qwikster.com to access their DVD queues and choose movies. One improvement we will make at launch is to add a video games upgrade option, similar to our upgrade option for Blu-ray, for those who want to rent Wii, PS3 and Xbox 360 games. Members have been asking for video games for many years, but now that DVD by mail has its own team, we are finally getting it done. Other improvements will follow.

I actually do understand why they are making all these changes. Competition. Redbox, Hulu and the like. And the cable companies of course. I ain’t mad at them. They need to stay ahead of the game and make that paper! It’s always a bit difficult to get used to change but it is sometimes necessary. You can find the full email here [Full Document].