For as long as I can remember, I have been a fan of professional wrestling. When I was little, I equally watched the World Wrestling Federation (WWF) now known as World Wrestling Entertainment (WWE), along with a slew of other wrestling companies. There were the guys I worshiped and the guys I loathed. For a short time, I did believe it was real. Then I woke up. For the past 20 years, I have become a fan of the inside of the business. (real names, salaries, backstage politics, advanced storylines,, etc.) And I have seen the ups and downs. If you want me to talk about wrestling, I will do that another time. But this has to do with the recent company’s interest and now obsession with Twitter.
I am already perturbed with the term ‘Social Media’, but it’s hear to stay. But the WWE felt it was necessary to join in the frenzy. And if it’s good for business then more to them. It has worked in small doses. After pay-per-views or during Monday Night Raw and Smackdown; they promote topics, wrestler names, or other items that are trending topics on Twitter. A decent amount of wrestlers in the company have accounts on there.
It was ok at first. Now it’s taking away from the product. The announcers are discussing trending topics and followers more so than the wrestling match going on in the ring. There are the big blue graphics which promote which wrestler or related item is “trending”. These terms are aggravating me as I type them. Not everyone cares about who is tweeting or if such-and-such wrestler can get to a million followers by the end of the program. There is a storyline between two commentators having a tweeting war! Are you kidding me? Apparently it’s not good enough to have it in the ring or physically on the air. It has to be via an online platform. Idiocy. Continue reading